Repurposing Content: The Secret Weapon of the Pros
As a content creator, the push to create new content is continuous. But the most significant trend is content creators who forget that their creation doesn't have to be 100% original to be valuable, liked, and shared.
If you're a podcaster, blogger, YouTuber, or someone who goes live frequently, you feel the pressure to create consistent content and show up regularly.
Content creators rarely take what's been done and repurpose it for other channels and in new formats.
It's the rare few who fully utilize repurposing to create omnichannel, omni-format content, to create true omnipresence.
To be clear, when I say omni-content, I mean we can take our blog posts and re-imagine them in new ways: short videos, infographics, audiograms, Stories, and more.
All the new content types can be spread across multiple different content channels. If you've never tried posting your content to a totally new channel, you might be surprised by the positive traction you'll get.
Repurposing takes maybe 20% of the effort, or even less, if you have a virtual assistant or staff to help spin existing content into new content types.
Take a trampoline. I'm a big fan. I love trampolines and always will––they bring out the kid in me, and I usually wind up laughing.
Maybe it's a fun quiz to build your list.
Your options are limitless.