RESOURCES

TOOLS OF THE TRADE

As a mom in business, many tools are available, but which ones will shave time off your day, earn your money back, and get the darn thing done in 6 fewer steps or with fewer tools to learn and far less stress?
 

I've used and evaluated hundreds of tools over the last 25 years, from developing websites and print campaigns for a handful of startups to evaluating sites and software for accessibility at MIT and WGBH Interactive. I've created personal branding marketing and video content for clients, myself, and my podcasts. So I'm sharing the BEST of what I've found and WHY I believe these tools stand out for us as mamas. We can stress less and earn more!

MOM'S SEARCHING
FOR A BIZ
MOM'S SEARCHING FOR A SIDE HUSTLE
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PodPage

Looking to launch a podcast website with automation, messaging, tons of tools and beautiful templates?
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Podpage highlights your best podcast reviews, contains a speak pipe tool for audio messaging from listeners, and a comment area as well as email messages all in one place. I love my Podpage for The Audacious Life podcast!
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Tubebuddy

If you're building a YouTube presence and want to grow quickly you need to be strategic and understand keywords, descriptions, and thumbnails.
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TubeBuddy shows you what your competitors are doing and lets you borrow from their ideas to harness the power of keywords!
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Tubebuddy

If you're building a YouTube presence and want to grow quickly you need to be strategic and understand keywords, descriptions, and thumbnails.
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TubeBuddy shows you what your competitors are doing and lets you borrow from their ideas to harness the power of keywords!
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Jarvis conversion.io

Jarvis can help you transform your basic text into marketing and promotional copy that's beyond what you'd come up with yourself.
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And you don't need to hire a copywriter!!
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Ghost

Tired of all the website builders and want a simple, clean, fast loading blog site that's beautiful and similar to Medium?
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Try Ghost. You can easily set up a blog and a membership site in very little time. No Wordpress headaches with plugins and gobbledygook. Emphasis on simple design with images and text. Great for online magazines and blogs.
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Scribblefunnels

If you have 4-8 tools to keep your website, funnels, landing pages, email, courses, quizzes, and products in check and your tired of all the learning and time trying to get them all to work together with so many recurring monthly payments, you can simplify it all under one umbrella with Scribblefunnels.
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And elegant, easy to use interface, and awesome personal support.
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Repurpose.io

Tired of being on the content creation hamster wheel? Leverage your existing content and easily repurpose it using repurpose.io
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— automatically upload to multiple accounts.
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Wavve (audiograms)

Want one of those cool visualizers with an audio soundbite from a live, a podcast, or a quick bit of wisdom you recorded to your iPhone?
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Try Wavve for easy branded audiograms to share on social.
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Lead Pages

Not sure what a landing page is but know that you need one? Leadpages has a low cost way with attractive templates to create multiple landing pages to capture email and sell content.
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And if you need a simple website, Lead Pages may be the simplest solution that's easy to modify.
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FreeeUp

You know you need help in the form of a low cost virtual assistant (VA) but how do you find the right person with so little time? I've found 3 amazing VAs on FreeUp. You don't have to sort through loads of profiles and questions. Write what you want, make the post, and they will fill it with their top 1% person.
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You can ask for more candidates until you find your fit but you don't have to wade through resumes.This takes the headache out of finding a VA to take the load off as your VA will already have the specific skills you need.
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How To Create a Profitable Digital Course from Scratch

Audible is my favorite ninja tool for shifting my mindset, self development, business ideas, parenting, or just light hearted fun. I listen while I walk, workout, do dishes, fold laundry, make dinner, ride my bike, drive, etc.
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Their plan offers far more books than ever before and it's well worth the low monthly cost. I consider it therapy!
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10Xpro.io

After years of Wordpress snafus and let downs I found a system that's easy to use and contains all the things you need for a business to start and to grow. Websites, landing pages, subscription sites, courses, funnels, quizzes, webinars, and more. Without having to code.
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And a full university of learning as well as a bi-weekly live Q&A from the founder. He listens and many rapid enhancements are implemented based on customer needs. It's truly a match for an online business ready to scale.
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Blue Host

Blue Host has been around a long time. It's the low cost solution for new bloggers and simple websites.
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Their tech support and dashboard are easy to use and make onboarding and troubleshooting simple.
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InstaClub Hub

Chalene Johnson is a phenomenal social presence and business leader. Teaming up with her son Brock to share their tips for Instagram is one of the best ways to quickly ramp up and get the inside scoop on how to make a greater impact on Insta!
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Live trainings as well as Q&As for one low monthly cost and $$ credits for referring friends.Your monthly cost could easily be covered by referrals.
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Work At Home School

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Podia

If you're not gelling with Kajabi and you need some of the same things but in a simpler, cleaner user interface that's intuitive,
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this course platform is far less expensive and 100% worth checking out to see if it's a fit.
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Screw the 9 to 5

This husband and wife duo are the cutest and know how to make learning FUN. They have courses, bootcamps, and masterminds.
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I was an early "screwpie" in the 2016 era before they shut down the largest Facebook group of awesome entrepreneurs to start their family and make a pivot. They know their stuff!
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Chime Bank

Chime Bank is completely online and offers a 1-2 day early access to fund for direct deposits. If you're still in your 9-5 or a PT contract, this is one way to get your money faster.
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The app is fantastic and their card works anywhere an ATM card is accepted. I love it. They run offers where you can earn $50+ cash when referring friends.
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Capitol One

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Wave Video

Looking to create a more sophisticated audiogram in a template you'd like to be able to modify and reuse? Wavve is fun and so easy!
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Kajabi

Need a course site that offers websites, funnels, and email integration? Check it out.
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Onlinejobs.ph

Looking for a virtual assistant with specific skills who works in the Philippines?
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This database contains a vast array of skilled workers and allows you to track and follow them.
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Sonix

If you want a way to create a transcript from your video or podcast, try Sonix.
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Hunter.io

Trying to track down an email for that person you know at a specific company? Use this tool to find their email address quickly.
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Click to Tweet

Create a pre-composed tweet for twitter to use in newsletters.
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They click and the pull quote or whatever you've created gets pushed directly to twitter to promote your products, services, a blog post, etc.
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Weebly

Weekly is a simple web hosting site that's drag n' drop - no coding needed!
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Animoto

A simple tool for creating compelling marketing and explainer videos for your business.
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Lifetime Fitness

Lifetime offers the gold standard of care for your kiddos while you work or workout. You get 3 hours of daycare/kids camp a day. That leaves time for a work AND work. Wifi is great and the amenities are outstanding.
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Loads of classes, incredible cleanliness and a luxe design with gorgeous outdoor tube slide pools for kids with cabanas plus drinks and food make this spot paradise for the working mama.
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Ultimate Startup Bundle

If you want a TON of info to read or learn all at once while you ramp up, these bundled offerings are an incredible offering!
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Typically less than $50 each these launch multiple times a year.
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Rescue Time

Wondering where all your time went? Start tracking your online time to get a detailed report of your efficiency.
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You can gamify your work sand strive to improve in specific areas and shift your habits shut down app use during times off focus.
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Tuned10x

Want monthly support tied to your 10XPro site so you have people to jump in and support your business as it grows? Hand over tech issues with a form, email integration, webpage layout, etc.
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The tuned team will be there to swoop in and clean up any 10xPro messes.
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TunedWP

Fighting with your Wordpress theme? Hire this team for monthly support or specific Wordpress projects to help you gain traction without all the headaches so you can keep building your business and increasing revenue!
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